Featured case ↗01Home interiors & e-commerce
Copenhagen Home Design
Complete webshop redesign centred on brand and quality, with product variants, upselling and a favourites and project builder for organising handles by room.
Independent developer & digital specialistCopenhagen, Denmark / Since 2012
I build websites and webshops with character.
I bring design, code and marketing together to support your business.
- Delivered projects
- 200+
- Digital experience since
- 2012
- Direct collaboration
- 1:1
Jonas Goldberg
Your developer. Direct.
Let’s talk about your projectDKK 650/hour excl. VAT · No lock-in
Case spotlight
Copenhagen Home Design
I redesigned the webshop around the brand, shopping experience and SEO, and developed its product selector and project builder.
A closer look
Webshop · CRO · SEOExplore my work ↗
ShopifyWordPressSEOGoogle AdsAutomation
01 / Selected work
Different businesses.
The same care.
From wine retail and home interiors to services and personal websites. I build for specific needs, working on both the experience and the technology behind it.
Explore all cases (in Danish) ↗Featured case ↗
02Furniture restoration & services
Møbelpartner
Custom-developed service website for upholstery, chair weaving and furniture repair, with Shopify as the backend, extensive SEO and conversion optimisation.
03Wine retail & e-commerce
Otto Suenson A/S
Complete redesign of the wine retailer’s webshop, with a focus on user experience, conversion optimisation and SEO.
04Speaking, shows & psychology
Henrik Tingleff
A new custom-built website and bespoke administration panel. Personal design with showmanship, modern features, SEO and speed optimisation.
05Moving & transport
3x34.dk
New website focused on conversion optimisation. Custom-coded solution.
06Cycling culture & e-commerce
Sokicon
A complete review and optimisation of Sokicon’s Shopify store, including a full redesign, SEO and speed optimisation.
07Film, television & theatre
Sonja Richter
A professional website for actor Sonja Richter, with clear branding, an accessible structure and easy contact.
08Chair weaving & furniture repair
Kurvemagerne
A website for chair weaving and furniture repair, with a portfolio and contact forms that present the craft and make enquiries straightforward.
09Glass & e-commerce
Glaskøb
Full website optimisation, SEO and conversion optimisation for Glaskøb. The conversion rate increased from 0.9% to 3.5%.
More projects and collaborations
Full e-commerce for a wine merchant with inventory and payment gateway integration.
Full webshop optimisation across the homepage, product and category pages, and navigation. Playful design paired with a clear shopping experience and conversion optimisation.
Complete holiday-home booking website with a database and an integrated booking flow.
Website for buying and selling gold and silver with live market prices and clear contact options.
Enligsvale
New Shopify webshop selling Royal Copenhagen porcelain and more.
New website for a street kitchen on Refshaleøen with a focus on atmosphere, menu and easy booking.
Aulemost - Organic apple juice
Website for a local organic apple-pressing service with booking, clear storytelling and a calm, natural visual identity.
Lilac - Restaurant in Copenhagen
New website for a restaurant in Copenhagen with a clear identity, menu and online booking.
Palle Design - Garden furniture
New functional webshop for a garden furniture company with product catalogue, payment flow and a focus on conversion.
Pro Maskinservice ApS - Machine repair
Website for a machinery repair business (mini loaders, lawn tractors and more) with custom-built features and clear contact paths.
Honningbørsen
Full Shopify store for Honningbørsen, designed from the ground up.
Goloo A/S
New Shopify store for B2B and B2C.
Ekstrand Kropsterapi
Professional site for a body therapist with online booking and treatment information.
Rikke Lethare Psykoterapi
Custom website and marketing for a psychotherapist in Valby.
Bostedet Samsbo
Custom-built website for a residential care home for young people.
Kurvemageren - Crafts
B2B/B2C webshop for handmade baskets and crafts with a tailored product catalogue.
Marie Skinbjerg - Creative crafts
Creative, inspiring site for knitting, weaving and craft projects.
IT Africa
Website focused on clear messaging and contact for IT-related services and partnerships.
AV Construction - Construction company
Custom site for a construction company with SEO and Google marketing — full digital setup.
Roed Service - Carpentry & garden
Full site for a carpenter and garden service with an admin panel for project management.
Goldberg Sound - Audio production
Modern site for a sound engineer with a portfolio of live and studio work.
Anna's Abstracts - Artist portfolio
Artist site with paintings and a custom order form — an elegant portfolio solution.
Den Soniske Spalte - Music reviews
Custom-built music review platform with complex integrations and advanced features.
Dansk Flettelaug
Association and information site with a clear structure focused on community and activities.
South African wine
Web presence for wine with strong branding, range overview and easy purchase or enquiry paths.
02 / How I can help
From the first click
to daily operations.
Choose what you need — or start with an assessment and we’ll find the right solution. You work directly with the person who advises you and does the work.
01
Shopify & e-commerce
A store that makes it easy to find, choose and buy. New shops, theme customisation and improvements to existing stores.
02WordPress & web development
A website that fits your business. From a simple company site to booking, databases and custom features.
03SEO & organic visibility
Be found for searches that matter to your business. Technical SEO, content and priorities based on actual data.
04Google Ads & marketing
Campaigns that connect the search, the ad and the landing page. Setup, measurement and ongoing optimisation.
05UX & conversion optimisation
Make the journey from a visit to an enquiry or purchase clearer. I work on navigation, content and the places where customers get stuck.
06Integration & automation
Make your systems work together. Custom integrations and automation of tasks you would otherwise handle manually.
07Support & advice
A familiar person to turn to when something needs fixing, updating or reviewing. Help when you need it, without a fixed subscription.
Web developmentSEOGoogle AdsSocial media marketingWordPressWooCommerceShopifyE-commerce
See all services and specialisms ↗03 / Experience put to work
I build it myself.
And think it through.
More than 10 years of experience with websites and digital marketing. As a developer and business owner, I know a good solution needs to work for customers and for the people running the business.
Meet Jonas Goldberg (in Danish) ↗2012The start of my digital experience
200+Projects delivered
1:1Direct contact and collaboration
650DKK/hour excl. VAT
200+ projects
After 14 years in the industry I’ve delivered solutions across many sectors. I don’t promise miracles — I promise to do my best to move you forward.
Sparring from someone who’s worked across industries
I draw on experience from many projects so I can stay sharp and deliver strong results on most tasks.
Measurable improvements you can feel
Good results build long-term partnerships. Most clients choose to keep working together so we can keep growing. With the right setup I can track what works for you.
Response time
Reliable communication matters. I aim to reply to emails within 2 hours so you know your request is handled.
In my clients’ words
What it is like
to work together.
Experiences from the people and businesses I have worked with.
04 / Working together
A clear agreement.
A considered process.
A simple process without unnecessary complexity. We clarify what you need, then we get it done.
01
First contact
Reach out by phone or email. I’ll reply with ideas for an intro call and we’ll discuss your needs.
02
We talk
We nail down what you need and I propose how to solve it — straightforward language, no jargon.
03
Delivery
I carry out the work according to our agreed scope, pricing and timeline. We agree in advance whether the work is billed at a fixed price or by the hour.
04
Handover & support
I hand over the solution and walk you through what changed — so you know exactly what was done and why.
05 / Pricing & collaboration
Clear pricing.
Direct collaboration.
Hourly help, prepaid hours or a fixed quote for a defined project. We agree on the work and the price before starting.
As needed
Hourly help
650 DKK/hour
Excl. VAT. For support, fixes and ongoing advice.
Invoicing is based on actual time spent. On bigger projects you get a fixed quote or an estimate with clear scope so you can say yes with confidence.
Tell me about the task ↗Hours for several tasks
Prepaid · 10 hours
5.850 DKK
Excl. VAT. Save 10% on the hourly rate.
Use the hours across web development, SEO and marketing. The hours do not expire.
See all prepaid packages ↗Defined scope
A complete project
Fixed quote
For a new website, webshop or a larger rebuild.
You receive a quote with deliverables and assumptions. Hosting, platforms, licences and ad spend are agreed separately.
Get a quote for your project ↗Buy hours in advance and save on the hourly rate. Prepaid hours apply to all my services — web, SEO, marketing and more. Hours are used as needed when you need help.
See project examples and all prices ↗06 / Next step
What would you
like to build?
Write or call — we’ll figure it out together.
- I usually reply within 2 hours
- You get a concrete proposal with a price or time estimate
- No commitment
Replies during normal business hours — typically within 2 hours.