Google Ads setup and optimisation
I help with the practical work in Google Ads: campaign structure, keywords, ads, product data and measurement. We start with your offers and agree how to allocate budget and follow up on the work.
- Campaign setup and ongoing management
- Ads connected to landing pages
- Clear follow-up on the work
Direct contact · Help as needed
Jonas GoldbergGoogle Ads specialist · PPC
DKK 650/hour excl. VAT
View prepaid hours ↗hello@jonasgoldberg.dkThe brief
Practical help from account to landing page
An advertising account should be manageable in daily use. Campaigns, goals and budgets should reflect the products or services you prioritise. I help build a clear structure and fix specific problems in existing setups.
Work can include keywords and search terms, ad copy, negative keywords, geographic targeting and bidding. Product data and Shopping may be relevant for webshops. Display and video are assessed against the purpose and available creative material.
I also review the page customers reach after clicking. The message should match the offer, and customers should be able to find answers and complete the intended action. Website changes are scoped explicitly so you know what is involved.
Measurement should support decisions. We check which actions are recorded, how duplicates are handled and what the numbers actually represent. A recorded conversion does not by itself prove a qualified lead or a profitable sale.
Services
What I can help with
We agree on the deliverables based on your current setup and what you want to achieve.
Search
Search advertising
Campaign structure, keywords, copy and negative keywords. I work on the connection between the search, offer and landing page.
Ecommerce
Shopping and product data
Help with Merchant Center, product feeds and Shopping campaigns. We check whether the data and offers match the actual webshop.
Display and video
Advertising with a defined purpose
Setup and adjustments when the format, material and audience fit the task. Remarketing depends on the availability of audiences that may lawfully be used.
Measurement
Conversions and follow-up
Reviewing recorded actions, testing the setup and reporting. I identify data gaps so a measurement problem is not mistaken for a campaign result.
How we work together
Scope, delivery and follow-up
Goals and access
We clarify the offer, audience and budget. I receive the agreed account access; you retain ownership.
Setup and checks
I implement the agreed changes and check ads, destinations and measurement. Any outstanding problems are documented.
Purposeful adjustments
We use the available evidence to choose adjustments. Major changes and budget changes are agreed so the direction remains clear.
Reporting and next steps
You receive an overview of spend, recorded actions and completed work. Lead and order quality are included where they can be assessed.
Benefits
A clear working arrangement
Direct contact
You speak with me about priorities and the work I deliver.
Agreed scope
We define tasks, responsibilities and estimates before starting.
Transparent rate
DKK 650/hour excl. VAT. Ad spend and any third-party costs are separate.
Testimonials
What other businesses say
Prepaid hours
Buy hours upfront and save
Prepaid hours apply across my services. My standard rate is DKK 650/hour excl. VAT.
2 hours
An agreed review or small adjustments
5 hours
Time for a defined setup or review
10 hours
Time for several agreed tasks and follow-up
The package covers working hours, not ad spend or tools. We agree the scope before starting; larger tasks may require more hours.
All prices exclude VAT. Hosting, platforms, licences and ad spend are included only when specified in the quote.
See all prepaid hours on the pricing page →Management that fits your business
I work directly with businesses in Copenhagen and across Denmark. You can use me for a defined setup or agree on ongoing capacity for checks, adjustments and reporting. Scope and follow-up are agreed before work starts.
A webshop may need product data and campaigns structured around its range. A service business may need clear geographic coverage and relevant enquiries. We choose the setup based on the need and available evidence.
Questions about Google Ads management
Frequently asked questions
How much does a Google Ads specialist cost?
My rate is DKK 650/hour excl. VAT. Prepaid hours cost DKK 1,235 for 2 hours, DKK 3,025 for 5 hours and DKK 5,850 for 10 hours, all excl. VAT. Ad spend and any tools are additional.
What is included?
We agree this before starting. A task may cover setup, optimisation, measurement or reporting. A prepaid package buys working hours; it does not promise a complete account setup within a fixed number of hours.
Can you take over ongoing management?
Yes. We first review the account and agree on tasks, capacity, reporting and approval of major changes. You retain ownership of your account and data.
Do you work with both Search and Shopping?
Yes. I help with Search campaigns and Shopping for webshops. The choice depends on your offers, product data, budget and goals. Display and video can also be included by agreement.
Can you guarantee a particular ROAS?
No. In Google Ads, ROAS relates recorded conversion value, such as revenue, to ad spend. It does not alone show whether an order is profitable. We consider measurement and business economics alongside campaign data.
How do you use Quality Score?
I use Quality Score as a diagnostic signal for Search ads and landing pages. It is not a business goal in itself and does not replace assessment of relevant enquiries or sales.
Ad spend and working time are separate expenses
My hourly rate covers the agreed work. Google ad spend is separate, and any tools, creative material or development costs should be identified in the plan. My consulting fee does not increase simply because the ad budget grows.
We follow the account’s current budgets and spending limits. An average daily budget does not guarantee identical daily spend. Budget changes should be considered alongside campaign setup and the measurement period.
If you first need clarity on direction and budget, we can start with advice. If you have a plan to implement, we scope the practical work and agree how to check the delivery.
Tell me about your advertising account
A no-obligation discussion of your task
Briefly describe your offer, current advertising and the task you want completed. I will assess the scope and suggest the next step.
Direct contact · Scope and price before work starts
What happens when you reach out?
- I usually reply within 2 hours
- You get a concrete proposal with a price or time estimate
- No commitment
Replies during normal business hours — typically within 2 hours.