Website optimisation — make your site faster, more visible and better at converting
Slow site, weak mobile scores or technical SEO gaps? I improve what you already have: performance, structure and UX tweaks that help visitors convert. 14 years’ experience, 200+ shipped projects, DKK 650/hour excl. VAT — send your URL and I’ll suggest next steps.
No commitment · Replies usually within 2 hours · See clip cards for optimisation →
- 200+ delivered projects
- 14 years in optimisation & web
- DKK 650/hour · clear hourly billing
Optimisation
What does website optimisation mean in practice?
Optimisation extracts more from the platform you already pay for: faster loading, clearer structure for search engines, stronger mobile UX and less friction on key pages. It’s rarely one silver bullet — a prioritised set of changes matched to your CMS and operations.
Many sites work functionally but lose time on heavy images, too many scripts, weak caching or messy heading logic. That hurts users and rankings. With a shared priority list we can often shift measurable numbers in a few iterations.
Google weighs speed and stable Core Web Vitals; mobile is the first screen for a large share of Danish traffic. I work toward metrics you can measure before and after — not only subjective “feels faster”.
I optimise WordPress, Shopify, WooCommerce and other stacks. Whether you want a quick health pass or targeted lifts on selected landing pages, I tailor scope — and you get a written overview before we start.
Optimisation for sites that already live in market
I work with businesses whose sites exist but underperform on speed, visibility or mobile — from lean company sites to shops with many SKUs. First we map bottlenecks (measurements, crawl, Search Console), then pick the highest-impact wins.
You choose the scope: some want performance only; others want parallel technical SEO and QA after changes. I document what changes so internal or external partners can follow.
Call or write with a link to the site and optional analytics access — a no-obligation view on time, price and sequencing. No commitment until you approve the plan.
Services
Where I usually move the needle
Speed
Lower load and fewer blockers
Images, lazy loading, caching, lighter render-blocking assets and third-party script discipline — focused on LCP, INP and CLS so numbers match experience.
Technical SEO
Structure crawlers understand
Titles, meta, canonicals, headings, internal linking, sitemaps and structured data — respecting existing URLs so value isn’t lost on small changes.
Mobile
Solid on small screens
Layout, tap targets and readability so mobile doesn’t just “work” but feels calm and scannable — often small CSS and typography wins.
Stability
Technical health
404 handling, duplicates, security/update posture for core, theme and extensions — so optimisations hold as the platform evolves.
My process
How we run optimisation safely
1. Review & prioritisation
I pull data on speed, mobile, technical SEO and known issues. We agree the top 3 investments for the first pass.
2. Quote & timeline
Estimate of hours, deliverables and testing — no hidden lines. Larger scopes can be milestone-based so you approve along the way.
3. Implementation & QA
Changes go through staging where possible; I verify key flows: forms, cart/checkout, tracking. You get visibility on status.
4. Handover & measurement
Short summary of deliverables, recommended follow-up and optional ongoing maintenance. Before/after metrics help prove impact.
Benefits
Why work with me on optimisation?
14+ yrs
Measurable delivery
Years shipping performance and SEO work on WordPress and Shopify — I know when a change is risky and when it’s worth it.
DKK 650
Transparent model
Hourly billing without hidden fees. You see what’s done and can scale scope up or down as we go.
2 hrs
Short response path
I usually reply quickly on weekdays — straight to the person doing the work.
Testimonials
What other businesses say about the collaboration
- delivered projects
- 200+
- in the field since 2012
- 14 years
- average response time
- < 2 hours
“Jonas helped me set up my website and marketing strategy and has been essential for growing my business online. I’ve also had invaluable help automating many processes.”
“Jonas built my website from scratch and tailored it to my audience. With limited web knowledge myself, that was a huge help. I highly recommend his work.”
“Jonas was key to Kurvemageren’s move online. His ability to understand our situation and tailor solutions that reflect our heritage and vision has been impressive.”
Buy hours upfront and save
Clip cards
Clip cards also cover ongoing optimisation and maintenance after a project. Hourly rate: DKK 650 excl. VAT.
2 hours
1.235 DKK
Quick fixes, small SEO tweaks, ad-hoc measurements
5 hours
3.025 DKK
Focused speed package or selected pages
10 hours
5.850 DKK
Larger optimisation runs, shops or many subpages
Ten hours is often a solid baseline for a combined speed and technical SEO pass; five hours for targeted sprints.
See all clip cards on the pricing page →Questions about website optimisation
Frequently asked questions
What does website optimisation cover?
Improving an existing site: usually load performance, technical and on-page SEO, mobile UX and small changes that lift conversion. The aim is more from what you already have — not always a full rebuild.
How much does website optimisation cost?
DKK 650/hour excl. VAT. A focused speed pass can take a few hours; a broader engagement with SEO, structure and QA takes longer. You get an estimate after a short review of the site and goals.
What’s typically included?
e.g. image compression and lazy loading, caching and lighter scripts, titles/meta and heading structure, structured data, internal links, sitemaps and technical fixes (404s, duplicates). I prioritise the highest impact for the time spent.
Do you work with WordPress and Shopify?
Yes — and WooCommerce. I know common theme/app patterns that slow or destabilise shops and how to fix them without breaking checkout or the editor.
How fast will I see results?
Speed work often shows immediately in lab data (e.g. PageSpeed). Organic visibility moves more slowly — weeks to months — depending on competition and indexing. I aim for clear before/after and guidance on ongoing measurement.
What about Core Web Vitals and Google?
Improvements are grounded in measurable Core Web Vitals (LCP, INP/CLS) so it’s not just “feels faster”. Better UX and healthier signals to search engines.
How long does a typical engagement take?
Small scopes: a few days. Larger passes across many pages or a shop: often 1–3 weeks depending on approvals and testing. We set milestones so you know what ships when.
Can I get help after you’re done?
Yes — maintenance, core/theme/plugin updates and small tweaks run hourly or on clip cards so performance doesn’t drift back.
Want to know where your site leaks most?
Send the URL and a short note on goals — I’ll reply with first concrete actions and a price range. No obligation.
Site review
No-obligation quote
Tell me about the site and what should improve — or just send the link. Call 53 35 48 58 or use the form; I usually reply within 2 hours on weekdays.
If you already have Search Console or speed reports, attach them — the assessment gets sharper from day one.
No commitment · concrete proposal and price
What happens when you reach out?
- I usually reply within 2 hours
- You get a concrete proposal and price
- No commitment
Replies during business hours — typically within 2 hours.