Website optimisation that makes the next step easier
A website can look good and still be difficult to use. I review loading, navigation, content and the path to a purchase or enquiry, then help prioritise and implement agreed improvements.
- Speed, mobile and SEO
- Review and implementation
- DKK 650/hour excl. VAT
Your existing website · Agreed improvements
Website optimisation
Find where visitors get stuck
A slow product page, an unclear menu and a difficult mobile form need different solutions. I start with the important pages and the problems you or your customers experience.
Measurements and search data can show where to investigate. I also review the journey: can a visitor find the necessary information, choose a product or send an enquiry? A technical score alone cannot answer that.
You receive priorities, practical recommendations and an estimate. We can scope the work to selected pages or features, with advice, implementation or both.
Tasks
Areas we can improve
We agree on the deliverables based on your current setup and what you want to achieve.
Performance
Loading and responsiveness
Investigate images, scripts, caching and the response to clicks. Relevant pages are checked under comparable test conditions.
SEO
Content and technical structure
Titles, descriptions, headings, internal links and technical access to content. Existing URLs and useful content are considered in the plan.
Mobile and usability
Navigation and the next step
Layout, readability, buttons, forms and product choices. We investigate where visitors struggle and improve the agreed parts.
Stability
Errors and maintenance
Investigate broken links, features and relevant updates. Backup, dependencies and testing are established before platform or extension changes.
How the work runs
Review, implementation and checks
Establish the starting point
We select relevant pages and features and review errors, measurements and search data. You receive findings and proposed improvements.
Agree the scope
We prioritise tasks, an estimate and the checks needed. A copy or test environment is used where the setup supports it.
Implement and test
I make the agreed changes and check affected functions such as navigation, forms or product selection on mobile and desktop.
Follow up
You receive a summary of changes, tests and remaining issues. We compare relevant measurements and agree any follow-up on traffic or enquiries.
Benefits
A clear scope and handover
10+ years
Web and marketing
More than 10 years of experience with websites and digital marketing, combined with an understanding of running a business.
DKK 650
Transparent hourly rate
DKK 650/hour excl. VAT. You receive an estimate for the agreed tasks, with external costs separate.
Direct
Work with the person doing it
We discuss priorities, changes and the handover directly, coordinating with your team where relevant.
Testimonials
What other businesses say about the collaboration
- years in web and marketing
- 10+
- per hour excl. VAT
- 650 DKK
- weekday opening hours
- 08–17
Prepaid hours
Hourly rate and prepaid hours
My rate is DKK 650/hour excl. VAT. Prepaid hours cover agreed work across my services.
2 hours
A focused review or small improvements
5 hours
Agreed changes to selected pages or features
10 hours
A defined project phase with checks and follow-up
Prepaid hours cover working time for a defined task. We agree the scope before starting; software, subscriptions and other providers are separate.
All prices exclude VAT. Hosting, platforms, licences and ad spend are included only when specified in the quote.
See prepaid options →Improve the website you already have
I work with WordPress, Shopify, WooCommerce and custom websites. Before changes, we establish access and dependencies on themes, apps, hosting or other providers.
You can keep your existing team or developer. We agree responsibilities, how changes are reviewed and who approves publication. I work from Copenhagen with businesses across Denmark by email, phone and video.
Questions about website optimisation
Frequently asked questions
What does website optimisation cover?
Improvements to an existing site: loading speed, mobile layout, navigation, content, technical SEO and the route to a purchase or enquiry. We agree what to review and change.
How much does website optimisation cost?
My rate is DKK 650/hour excl. VAT. Prepaid options are 2 hours for DKK 1,235, 5 for DKK 3,025 and 10 for DKK 5,850, all excl. VAT. Scope determines the estimate; prepaid hours cover working time rather than a guaranteed complete optimisation project.
What will you deliver?
We agree this before starting. A review can provide findings and priorities. Implementation covers agreed changes, checks of affected functions and a summary of remaining tasks.
Do you work with WordPress and Shopify?
Yes, as well as WooCommerce and custom sites. We review the setup and agree access, backup or a theme copy, and the functions to test.
How do we evaluate the work?
Technical changes can be compared in before-and-after tests. Real visitor data reflects different conditions and often a longer period. We also follow agreed actions, such as enquiries or purchases, where measurement is available.
What are Core Web Vitals?
Measures of loading, interaction responsiveness and visual stability: LCP, INP and CLS. I use them alongside a review of the site. A good score alone does not prove increased sales or particular rankings.
How long will the task take?
It depends on the pages, issues, access and approvals. We agree deliverables and timing after the review. New dependencies are discussed before expanding the scope.
Can I get help afterwards?
Yes. Maintenance, further changes or checks of selected pages can be arranged hourly or using prepaid hours, based on your needs.
Share the page you want to improve
For a practical example, see MagiaPlay: my work covered the homepage, navigation, category pages and product pages. The case shows how design and product information can be considered together across a store. The case study is in Danish.
Send the website address and explain where you see problems. Mention important pages, whether the issue mainly affects mobile and what you want visitors to do.
If you have speed reports or Search Console data, mention them. Access and report sharing are arranged separately; the contact form only needs a short description.
Tell me about your website
Let’s agree the next step
Send the site address and describe what you want to improve. Mention the affected pages and the action you want visitors to take.
Mention any existing measurements or an important deadline. Sharing reports and access is arranged separately.
Direct contact · Agreed scope and estimate
What happens when you reach out?
- I usually reply within 2 hours
- You get a concrete proposal with a price or time estimate
- No commitment
I usually reply within 2 hours during weekday opening hours, 08:00–17:00.