TikTok Ads built around video ideas you can test
I help with TikTok advertising and creative direction for the videos your ads need. We start with your offer and available material, then agree a focused test, budget and measurement.
- Campaign setup and creative direction
- Agreed variations and measures
- Ad spend and production scoped separately
TikTok Ads · Short videos · Testing

Jonas GoldbergTikTok · Ads & short video
DKK 650/hour excl. VAT
View prepaid hours ↗hello@jonasgoldberg.dkTikTok marketing
Start with what the video needs to show
A video might demonstrate a product, explain a service through an example or answer a common customer question. We choose ideas around your offer and define what the viewer needs to understand and do next.
I help with the opening, message and next action. Filming, editing and any participants are agreed separately. We review materials and permissions before advertising, so it is clear what is ready to use.
A test should answer a question. For example, we might compare two openings for the same offer or two product demonstrations. The number of variations and review period are planned around budget and available data.
TikTok tasks
Practical help with TikTok advertising
We agree on the deliverables based on your current setup and what you want to achieve.
Content
Short video ideas
Angles, messages and a proposed video structure, based on your products, services and available material.
Advertising
Account and campaign setup
Setup or review in TikTok Ads Manager. Campaign goal, audience, budget and destination are agreed for the task.
Testing
Variations with a purpose
We define what changes and which measures to use. Results are assessed alongside the uncertainty in the available data.
Customer journey
Measurement and landing pages
Review of relevant events and the page viewers reach. The offer in the video needs to match what follows the click.
Working together
From a video idea to a focused test
Review the offer and material
We discuss the audience, desired outcome and your ability to supply or produce videos.
Plan the variations
We agree ideas, messages, production responsibilities and approval. The test budget and assessment criteria are defined.
Set up and check
I build the agreed campaigns and review content, links and relevant measurement before activation.
Assess and adjust
We review results and decide whether to change, repeat or stop an idea. Further material is planned as needed.
Benefits
Clear scope and direct contact
Practical
Work in your account
You receive the agreed campaign changes and an explanation of what was done.
DKK 650
Separate fees and ad spend
My rate is DKK 650/hour excl. VAT. Your advertising budget is paid separately to TikTok.
Follow-up
Results with context
We agree what to measure, review the available data and distinguish observations from uncertain conclusions.
Testimonials
What other businesses say
Prepaid hours
Hourly rate and prepaid hours
My rate is DKK 650/hour excl. VAT. Prepaid hours can be used for agreed tasks across my services.
2 hours
A focused review or minor adjustments
5 hours
Agreed campaign setup and checks
10 hours
A defined phase of testing and follow-up
The amounts cover my working time. Ad spend, production and external services are separate. We agree scope and estimate before starting.
All prices exclude VAT. Hosting, platforms, licences and ad spend are included only when specified in the quote.
See prepaid options →Work directly on content and campaigns
I am based in Copenhagen and work with businesses across Denmark. Video, campaign and results reviews can take place online, including when an internal team or external producer creates the content.
My main service is paid advertising and content strategy for ads. Advice on organic posts can be included; daily account management, filming and work with participants need a separate agreement.
Questions about TikTok advertising
Frequently asked questions
How much does a TikTok Ads consultant cost?
My rate is DKK 650/hour excl. VAT. Scope and estimate are agreed after reviewing the task. Ad spend is paid separately to TikTok. Production and participants are only included when specified in the agreement.
Do I need videos ready?
We review your existing material and what needs to be produced. I can help with ideas and direction; responsibility, cost and timing for filming and editing are agreed separately.
Can you help if I have never run TikTok ads?
Yes. We review the offer, audience, materials, account and measurement to assess whether a focused test is appropriate. A new account alone is not a reason to start with a large budget.
Do you also offer organic TikTok help?
I can advise on profiles and content, but my main service is paid advertising and video strategy for ads. Daily posting and account management are not automatically included.
How large should the ad budget be?
It depends on the market, objective and test. We check current requirements in the TikTok account and agree the budget and period. My hourly fee covers my work and is separate from ad spend.
How do we decide which video is best?
We first agree what the test should tell us and which action matters. Views and clicks provide information, but assessment needs to fit the campaign goal. Limited data may mean there is no clear winner yet.
Can you help with the pixel and measurement?
Yes. A review of relevant events and their website connection can be included. We clarify consent settings, available data and limitations affecting reporting.
Do you also work with Meta and Google Ads?
Yes. We can assess their different roles and agree where to focus. I do not promise that TikTok will be more effective than other channels for your business.
Tell me about the offer and your video material
Describe the product or service you want to advertise and send the website address. Mention whether videos are ready, whether you can film them or whether you work with a producer.
We can then decide whether to start with creative direction, an existing campaign review or a new test. Account access and material sharing are arranged after the initial contact.
Tell me about your advertising
Let’s clarify the next step
Send your website address and describe the offer and outcome you want to work on.
Mention any existing campaigns and available materials. Account access is arranged separately.
Direct contact · Agreed scope and estimate
What happens when you reach out?
- I usually reply within 2 hours
- You get a concrete proposal with a price or time estimate
- No commitment
I usually reply within 2 hours during weekday opening hours, 08:00–17:00.