Redesign your website with a plan for the transition
I refresh WordPress websites and Shopify shops around what needs to work better. We review design, content and the customer journey, then agree what to keep, change and test before launch.
- Review of the existing site
- Design and content in a preview
- A plan for URLs, testing and launch
Redesign · WordPress · Shopify
Jonas GoldbergRedesign · WordPress & Shopify
DKK 650/hour excl. VAT
View prepaid hours ↗hello@jonasgoldberg.dkWebsite redesign
Start with what customers need to do
Your services may have changed, important information may be difficult to find, or mobile layouts may no longer suit the content. We describe the problems before choosing a new visual direction. A redesign can cover selected page types or the entire website.
I review the current site and the data you have available to help prioritise pages and functions. We agree which content to reuse, revise or combine and which changes can wait.
You can review the new design in a preview throughout the work. We assess typography, navigation, images and next actions on mobile and larger screens. Proposed changes are connected to the problems we agreed to address.
A redesign is also a transition between versions. We agree testing, approval and launch timing. If URLs change, relevant old pages receive a planned destination.
Redesign scope
Parts of the redesign we can work on
We agree on the deliverables based on your current setup and what you want to achieve.
WordPress
Refresh page types and editing
Updates to themes, templates or selected sections. We review how existing content is displayed and how it will be edited afterwards.
Shopify
Clarify products and purchase steps
Work can cover navigation, collections, product pages and the cart. Other purchase-flow changes are assessed for the specific store.
Content and SEO
Keep track of the pages
Mapping relevant URLs, content and metadata. Moves receive a concrete plan, and internal links are checked.
Mobile and functions
Check the new version
Review of relevant screen sizes, forms and user journeys. Performance and accessibility are included as agreed checks.
Working together
From the existing site to an approved launch
Review and prioritise
We collect problems, content and available data. You receive suggestions for the first changes to make.
Agree design and content
We choose direction and page types and agree deliverables, responsibilities and an estimate. Content to retain or move is recorded.
Build and test
I develop a preview. We review design, mobile layouts, links and the agreed functions before approval.
Launch and follow up
Launch is agreed with a plan to restore the previous version if needed. We check the site after the switch and define further follow-up.
Benefits
Direct contact and clear decisions
10+ years
Websites and digital marketing
Experience with the connection between content, technology and the customer journey.
DKK 650
An agreed scope
DKK 650/hour excl. VAT. Deliverables, estimate and external costs are clarified before work starts.
Handover
Keep the site usable
We agree editing tasks and responsibility for ongoing maintenance.
Testimonials
What other businesses say about the collaboration
- years with websites and marketing
- 10+
- per hour excl. VAT
- 650 DKK
- weekday opening hours
- 08–17
“Jonas helped me set up my website and marketing strategy and has been essential for growing my business online. I’ve also had invaluable help automating many processes.”
“Jonas built my website from scratch and tailored it to my audience. With limited web knowledge myself, that was a huge help. I highly recommend his work.”
“Jonas was key to Kurvemageren’s move online. His ability to understand our situation and tailor solutions that reflect our heritage and vision has been impressive.”
Prepaid hours
Hourly rate and prepaid hours
My rate is DKK 650/hour excl. VAT. Prepaid hours can cover agreed changes or a defined phase of your project.
2 hours
A focused review or minor changes
5 hours
An agreed page or section update
10 hours
A defined phase of design, development or testing
Prepaid hours are not a complete website or redesign package. We estimate the work separately. Hosting, licences and other external costs are additional unless specified in the quote.
All prices exclude VAT. Hosting, platforms, licences and ad spend are included only when specified in the quote.
See prepaid options →A redesign that accounts for everyday operations
The existing website is often still in use while the new version is built. We agree how changes to copy, products or other information will be handled during that period so the new site does not launch with outdated content.
I am based in Copenhagen and work with businesses across Denmark. Reviews, design proposals and approvals can take place online. You have direct contact with me about both design and development.
Questions about website redesign
Frequently asked questions
How much does a redesign cost?
My rate is DKK 650/hour excl. VAT. A smaller engagement with a few pages has an indicative range of DKK 15,000–30,000 excl. VAT. More page types, a new structure or a platform move can cost more. You receive a written quote after review. Themes, licences and external services are separate.
When is a redesign relevant?
When design, content or navigation no longer supports what customers need to do. A specific error or a slow page may need a smaller fix. We review the need before choosing a full redesign.
How long does it take?
A focused redesign can take around 2–4 weeks; larger solutions can take 1–3 months. We agree timing around scope, availability, material and approvals. Changes to the existing site during development are also part of the plan.
Do I keep my domain, copy and images?
Yes, as a starting point. We assess what remains relevant and agree changes before work begins. A new design does not automatically require a new domain, host or platform.
How is SEO handled during redesign?
We record relevant URLs and metadata before work and retain them where appropriate. Moves receive agreed redirects to relevant pages, and internal links are checked. After launch, we can monitor indexing and traffic. Rankings can fluctuate after major changes and cannot be guaranteed.
Can I stay on WordPress or Shopify?
We investigate that first. Work can often take place within the existing platform. If a move is relevant, we treat it as a separate decision with implications for content, functions and operations.
Can the old site stay open during the work?
As a rule, we work in a preview or separate environment. We agree access, approval, switch timing and a restoration plan. Any downtime depends on the particular setup.
What is checked before and after launch?
We agree a list of pages and functions, including mobile layouts, navigation, forms and relevant purchase steps. Important links, URLs and measurement are reviewed. The published version is checked after the switch.
Can you help when I change provider?
Yes. We first clarify access, ownership and licences. You manage agreements and material handover with the previous provider; I can specify the technical information needed.
Do you provide help after the redesign?
Yes. Updates, new pages and further improvements can be agreed hourly or through prepaid hours. Operational responsibilities and ongoing follow-up are scoped separately.
See a redesign project and share your current site
Otto Suenson A/S is a case covering a refreshed webshop design and work on CRO and SEO. The work connects the store’s visual identity with navigation and product presentation. It is available in Danish.
Send your current URL and describe what needs to work better. Mention pages you want to keep and any date by which the new version needs to be ready.
Tell me about your website
Let’s clarify the next step
Describe what you need the website to do and who will use it.
Send the current URL if you have one, and mention any design or content material already prepared.
Direct contact · Agreed scope and estimate
What happens when you reach out?
- I usually reply within 2 hours
- You get a concrete proposal with a price or time estimate
- No commitment
I usually reply within 2 hours during weekday opening hours, 08:00–17:00.