Jonas Goldberg
Redesign · WordPress & Shopify
DKK 650/hour excl. VAT
View clip cardshello@jonasgoldberg.dkWebsite redesign — a modern site that converts
Need a visual and technical refresh without sacrificing rankings and content? I redesign WordPress and Shopify builds with a focus on speed, mobile and clearer CTAs. 14 years’ experience, 200+ shipped projects, DKK 650/hour excl. VAT — email or call for a no-obligation review.
No commitment · Replies usually within 2 hours · See clip cards for redesign →
- 200+ delivered projects
- 14 years in redesign & web
- DKK 650/hour · clear hourly billing
Redesign
What does a website redesign involve?
A redesign updates look, technology and experience on an existing site — often with clearer navigation, faster loading and stronger mobile layouts. Instead of throwing everything away, we keep what works: copy, URLs and structure where it still earns its place.
Many teams find an older site feels dated, loads slowly or no longer explains the offer clearly enough. That hurts credibility and conversion. With a planned engagement we can address it — and often lift technical SEO and accessibility at the same time.
I work mainly in WordPress and Shopify: new theme, refreshed layouts, module polish and — when needed — checkout tweaks. Scope follows your budget and timeline; you always get a written overview before we start.
The rate is DKK 650/hour excl. VAT. You pay for time used — no hidden line items. Larger milestones can be agreed so priorities stay visible throughout.
Redesign for businesses across Denmark
I help SMBs, associations and webshops refresh their digital storefront — from lean company sites to builds with many subpages. Collaboration runs remotely via email, phone and video, so distance doesn’t dictate quality.
A typical engagement starts by reviewing current content, audience and goals: more leads, better self-service, stronger brand. Then a plan for design, technical work and SEO, including redirects and a testing checklist before launch.
Contact me for an impartial review of your current site. You get a concrete view on effort, price and risk — no obligation. You decide when it makes sense to proceed.
My process
How I run a confident redesign
1. Analysis & prioritisation
We map what works today — traffic, key pages, speed and mobile scores. Then prioritised change requests so we don’t refactor what already performs.
2. Design & structure
Wireframes or direct UI work in the theme so navigation and messaging sharpen. Important URLs are kept or mapped with redirects before go-live.
3. Build & quality
Implementation focused on performance, accessibility and consistent metadata. Staging gives you approval time before visitors see the change.
4. Test, training & launch
Cross-browser and mobile testing, checks on tracking and forms. After sign-off we launch with short training to maintain the site. Support can continue hourly or on clip cards.
Services
How I help with the refresh
WordPress
A new look without losing equity
Theme swap or targeted refreshes of blocks and templates. Content and SEO-valuable URLs stay where they make sense.
Shopify
A shop that feels current
Theme updates, clearer product presentation and checkout flow so customers find what they need faster.
SEO & migration
Visibility in focus
Redirect plans, internal linking and refreshed meta and structured data — so search engines understand the change cleanly.
Speed & mobile
Better real-world performance
Technical tuning of images, scripts and caching so the site feels faster on every device — good for SEO and conversion.
Benefits
Why work with me on your redesign?
14+ yrs
Experience across sectors
I know editor-friendly CMS setups and shops — and what breaks when launches skip planning.
DKK 650
Transparent pricing
You pay for actual time spent. No forced retainers unless we agree them — often below large-agency rates.
2 hrs
Direct line
Same person estimates, builds and answers email. Shorter review loops and less overhead.
Testimonials
What other businesses say about the collaboration
- delivered projects
- 200+
- in the field since 2012
- 14 years
- average response time
- < 2 hours
“Jonas helped me set up my website and marketing strategy and has been essential for growing my business online. I’ve also had invaluable help automating many processes.”
“Jonas built my website from scratch and tailored it to my audience. With limited web knowledge myself, that was a huge help. I highly recommend his work.”
“Jonas was key to Kurvemageren’s move online. His ability to understand our situation and tailor solutions that reflect our heritage and vision has been impressive.”
Buy hours upfront and save
Clip cards
Clip cards apply to every service — including redesign, implementation and follow-up tweaks. Hourly rate: DKK 650 excl. VAT.
2 hours
1.235 DKK
Small post-launch tweaks, design polish, quick fixes
5 hours
3.025 DKK
Section refreshes, speed work, smaller features
10 hours
5.850 DKK
Multi-template redesign, bigger structure work, shop theme
Ten hours often covers a mid-size redesign; five hours for targeted post-launch iterations.
See all clip cards on the pricing page →Questions about website redesign
Frequently asked questions
How much does a website redesign cost?
I bill at DKK 650/hour excl. VAT. A smaller engagement with few pages often lands around DKK 15,000–30,000; larger sites, IA changes or platform moves cost more. You get a written quote after a short, no-obligation review.
When does a redesign make sense?
Usually when the site feels dated, loads slowly, fails on mobile or no longer reflects your offer. A thoughtful redesign can lift credibility, simplify navigation and support SEO — without a full restart if the content is still sound.
How long does a typical redesign take?
A straightforward scope can ship in 2–4 weeks. Projects with many pages, new structure or shop logic often take 1–3 months. You get a timeline you can plan around before we commit.
Do I keep copy, images and the domain?
Yes, by default. We migrate or reuse what still performs and refresh what doesn’t. Domain and hosting can stay put — unless a move clearly helps operations or security.
How do you protect SEO during a redesign?
I map key URLs, redirects and metadata before the build. Structured data and sitemaps are updated so search engines understand the change. The aim is stable or improved rankings — not indexing surprises.
Can I stay on WordPress or Shopify?
In most cases yes — new theme, refreshed block/theme setup or Shopify adjustments. If the platform holds you back, we review alternatives but only switch when it’s technically justified.
Can we launch without long downtime?
Usually yes. Work runs on staging first; go-live happens in a planned window. Short DNS or deploy windows may occur, but checklists and rollback steps keep risk low.
Do you offer maintenance after launch?
Yes — core, theme, app and plugin updates, small design tweaks and ongoing improvements run hourly or on clip cards — see the pricing page.
Wondering if your site needs a refresh?
Send your current URL and a couple of lines on goals — I’ll reply with concrete ideas and a price range. No obligation.
Redesign assessment
No-obligation quote
Describe your site today and what should improve after a redesign — design, speed, mobile or conversion. Call 53 35 48 58 or use the form; I usually reply within 2 hours on weekdays.
Prefer email? hello@jonasgoldberg.dk works — the more context (link, analytics, pain points), the sharper the assessment.
No commitment · concrete proposal and price
What happens when you reach out?
- I usually reply within 2 hours
- You get a concrete proposal and price
- No commitment
Replies during business hours — typically within 2 hours.